Fellow riders… While catching up with some reading recently, I came across this stat from the latest AAA Foundation for Traffic Safety survey: Nearly half of drivers (from its study) who regularly talked on their phones had also run a red light in the previous month. 3,896 drivers participated in the survey. More than a quarter of the respondents said they had written and sent at least one text or email while driving during the previous month.
No wonder they say “I never saw him” after they crash into us in an intersection.
Another disturbing fact from the AAA study was that 90 percent of the respondents thought distracted driving is a bigger problem than it was three years ago, but that’s not enough of a concern to stop them from being a culprit.
Today, the MSF launched an interactive iBook program it created, “Intersection: Sharing The Road,” to enhance motorist awareness of motorcycles. The program combines personal stories and character development with a dramatic new look at a crash scene that’s all too common. Its video and related content appeals to teens, adults and commercial drivers. In addition to the consumer version, there’s also a Leader’s Guide for those who wish to present the information to groups such as driver education classes, traffic schools and commercial driver employee orientations.
What would be a good way to get this information into the hands of more drivers (while they’re not behind the wheel!)?
And don’t even get me started on turn signals. Check out the reasons drivers don’t use turn signals at MSF’s forcardrivers.com; and check out SEE (search, evaluate, execute): A strategy for managing the risk of motor vehicle operation.
Ride safe and maintain your personal margin of safety.
P.S… To view the new iBook, click here.